WeruLux Startup Presentation

The Problem & The Gap

Jet lag and travel fatigue lead to reduced cognitive performance, poor sleep quality, and lower productivity & well-being. Yet today’s solutions are generic, static, and not personalized.

The Scale: With 4.5+ billion air passengers per year, 100M+ premium & frequent travelers are most affected. Millions cross time zones daily, disrupting sleep, cognition, and recovery.

The Gap: A global travel system built for logistics, not for human biology.

The Opportunity & Our Approach

The Opportunity: A new layer for travel: Real-time, AI-powered human performance optimization.

Our Approach: Werulux is an AI-powered travel platform that reduces jet lag and travel fatigue through real-time, personalized guidance before, during, and after flights. Our AI system orchestrates optimal timing for sleep, meals, light exposure, and recovery based on individual patterns and travel context.

We enhance in-flight rest through targeted light therapy to regulate circadian rhythms and acoustic stimulation to accelerate sleep onset.
We integrate physiological signals (EEG) to continuously refine recommendations based on real-time data.

How WeruLux Works

Pre-Flight Assessment: Users complete a short, adaptive check-in capturing itinerary, sleep patterns, risk factors, and travel goals. WeruLux predicts jet lag risk and builds a personalized profile.
Personalized Travel Plan: AI generates a tailored plan based on the user’s profile and stated goals (e.g., optimal sleep timing, light exposure, and behavioral adjustments).
In-Flight Adaptive Guidance: Real-time recommendations adjust dynamically during the flight using physiological signals. Guidance continuously aligns with the user’s goals.
Post-Flight Recovery Optimization: Werulux continues support after arrival, tracking recovery and refining guidance to restore circadian alignment faster.

Value Creation

Reduced jet lag and improved in-flight sleep quality.
Seamless, personalized travel experience across the entire journey.
Faster post-flight recovery and improved cognitive performance.
Differentiated premium experience through hyper-personalization.
Increased customer satisfaction and loyalty among high-value travelers.

Our Target Users

Primary Focus (Initial Market)

Frequent flyers.
First & Business Class passengers.
High-frequency business travelers.

High-Need Segment

Jet lag-sensitive travelers.
Performance-driven professionals.

Expansion: Economy class passengers (scaled, accessible solution).

Why "WeruLux"?

WERU: Inspired by “wellness” in Japanese.
LUX: Derived from the Latin word for "light", referring to the science-backed light therapy for circadian alignment.

The Team

Louisa Uchikoshi - Paris-Saclay University / Waseda University
Renske Lok, PhD - Circadian Physiologist, Stanford University
Abdelkader Belkacem, PhD - Director of Cognitive AI Robotics lab, Tokyo Institute of Technology
Guillaume Hansali - Entrepreneur and university president (Tokyo, Japan)
Jamie Zeitzer, PhD - Co-Director, Center for Sleep and Circadian Sciences, Stanford/Harvard
Sara Hanouti - Finance Professional, EM Lyon Business School / EY France
Ilyes Bouchada - Full-stack Engineer
Nada Nouha Aderghal - Embedded Systems Engineer, BCI Researcher